SEO for not-for-profits in Australia: how to grow your cause online
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1 week ago
For not-for-profits, standing out in search results is essential. A strong SEO strategy helps your organisation reach more people, raise awareness, attract donors, and engage volunteers. In this guide, we cover the most effective SEO techniques for Australian not-for-profits—focusing on visibility, trust, and engagement. Why not-for-profit SEO matters Search engine optimisation (SEO) helps people discover […]
The Art of Explanation: Strategies for Effective Communication
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10 months ago
Many products and services struggle to gain traction because their owners fail to explain them to prospective users. One of the most underrated yet powerful tools in marketing and sales is the art of adequate explanation. This was a key realization for Lee LeFever, founder of Common Craft and author of the book “The Art […]
How to conduct a content audit
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1 year ago
Why Conduct a Content Audit? Conducting a content audit is crucial for understanding the current state of your website’s content, identifying gaps and opportunities, and developing a strategy to enhance its effectiveness. Here are some key reasons why you should perform a content audit: Identify Outdated, Irrelevant, or Low-Quality Content: This allows you to update […]
The Future of Search Optimisation: How Voice Search and AI Technology are Changing the Game
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2 years ago
The Dawn of Voice Search Evolution Are you curious about how AI advancements will redefine user search patterns? Look no further. Voice search has long been a buzzword, yet its full potential is only just unfolding. Since the launch of Google Home in 2013, there’s been a notable uptick in voice-activated searches. Initially, these searches […]
A complete guide to selecting the right marketing channel for your business
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3 years ago
Nicolas Pustilnick Colombres
Content Marketing Digital Marketing Digital Marketing Channels Facebook PPC SEO
Making the right choice when it comes to digital marketing strategies can be crucial for your company, especially when you are a small business with a limited budget. As SEO and content marketing are tightly connected, you may also need to hire professional copywriters to continuously create fresh content that can help your website rank for a wider variety of keywords.
How To Run a Comprehensive Content Marketing Audit
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4 years ago
[wl_faceted_search] Although it may seem easy at first glance, performing a content marketing audit can be a real challenge, even for the most experienced marketers and bloggers. However, with over 4.4 million content pieces published daily, obtaining substantial growth through content marketing has become almost impossible without continuously analysing and optimising your content. Periodically performing […]